Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "fast food", made by consumers in Central American countries.

In Panama, the interest associated with this type of food began to rebound from November 29, 2020 and at the end of January 2021, the number of digital interactions continued to rise. In Honduras, between January 17 and 31, an increase was also reported.

The figures collected by the information system detail that for the period from October 2020 to January 2021 in El Salvador, interest in fast food increased slightly.

In Costa Rica, Guatemala and the Dominican Republic, Internet searches and mentions in conversations in the digital environment associated with the topic, decreased at the beginning of 2021.

This Business Intelligence solution that monitors the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will be registered in the various sectors and categories of products and services. This information system makes it possible to track any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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