Fast Food: Interest in the Region Increases

So far this year, interest in fast food in Central American markets has clearly increased, with Guatemala, El Salvador and Costa Rica recording the largest increases in interactions associated with the topic.

Wednesday, May 13, 2020

Through a system that monitors real-time changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for different products, sectors and markets operating in the region.

When analyzing the Costa Rican market, the interactive information system details that in the long-term trend, the topic of fast food, has reported a sustained increase since the beginning of 2019. The information points out that as of March 29, the short-term trend in consumer interactions shows a considerable upturn, which continues to this day.

The case of Guatemala is similar to that of Costa Rica, as since February 2019, the increase in interest in fast food has been reflected in the long-term trend, and in the case of the short-term trend, this has picked up since mid-March 2020.

In El Salvador, the long-term trend shows that consumers' interest has remained high over the last year. The short-term trend is that since March 8, interactions associated with fast food have rebounded.

The short-term trend details that in recent weeks in Panama and Honduras there has been a decline in interest in fast food. In the case of Nicaragua, the short-term trend does not show a marked behavior.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

Ask about our solutions to understand consumer behavior in Central American countries.








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