Fast Food: Expansion Plans Redesigned

Relocating existing restaurants, strengthening the digital sales channel and identifying the areas where consumers are currently concentrated in order to choose the location of new stores are some of the strategies of the chains when executing their expansion plans.

Friday, February 26, 2021

As a result of the covid-19 outbreak, several expansion projects were affected, which must now reinvent themselves and adapt to the new commercial reality, in which consumers have different lifestyles.

See "Fast Food: Rises and Falls in Central America"

Before March 2020, the table area of fast food restaurants were essential for customer service; however, due to restrictions imposed by Central American governments, chains had to bet on other sales formats.

Pick up, a sales format in which consumers order in advance and pick them up at restaurants, became very popular in the context of the health crisis. Telephone sales with home delivery service, online and self-service shopping have also gained ground in recent months.

You may be interested in "Geomarketing and Expansion plans: Real Success Stories"

In this context of changing habits, the rise of other service formats and in which people are concentrating in locations that were not the usual ones before the pandemic, restaurant chains must adjust their expansion plans.

Nacion.com reports that in the Costa Rican market "... Subway was aiming for four openings in high traffic locations such as shopping malls, offices, residential and student areas, but the change in the concentrations of people due to the pandemic led the chain on another path: they reinforced their online presence, designed an 'optimized delivery' process with sealed products, and are now working on the relocation of restaurants, in addition to launching in Tibás the worldwide pilot for the new self-service format."

Also see "Fast Food: Restaurants' Location Potential"

Jesus Rodríguez, director of Public Relations and Corporate Social Responsibility at Subway Latin America, detailed that "... 'this 2021 we are focusing on relocating restaurants that warrant it. This strategy includes both new and existing locations. We are currently carrying out four relocations'."

Do you need Business Intelligence solutions to ensure the success of your growth plan? Contact Us









this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423


More on this topic

Restaurants: Innovations in the New Reality

May 2021

Some of the innovations that the Guatemalan chain Pollo Campero has implemented in this new commercial reality include investing in the implementation of establishments that serve only home delivery service and setting up open spaces to serve more consumers.

As a result of the spread of Covid-19, restaurant chains were forced to close the table area.

Pizza Chain is Preparing New Investments

September 2019

In Costa Rica, the Pizza Hut chain expects to invest about $1.6 million in the next few months in the opening of six new sales points outside the Greater Metropolitan Area.

Representatives of the company informed that the new premises will be located in Nicoya, Orotina, Quepos, San Rafael de Alajuela, Turrialba and San Ramón. In the case of the sales point in Nicoya, it was inaugurated last September 17.

New Investments in Fast Food

February 2019

KFC chain will invest $3 million to open three new restaurants and $1 million to remodel other locations already operating in the country.

The company reported that the new restaurants, which will begin operations in 2019, will be located in Escazú, Limón and Heredia, and those that will be remodeled are located in downtown San José, Alajuela and in Multicentro de Desamparados.

Fast-food Chains Propose New Investments

December 2018

In Costa Rica, fast food restaurant chains plan to open at least 14 new sales points in different areas of the country next year.

Some of the companies planning to expand their restaurant chain in 2019 include: Taco Bell, Pizza Hut, McDonald's, Subway, KFC and QSR International, and their key commitment to further expansion will be to move into smaller locations.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Aug 3)
Brent Crude Oil
0
Coffee "C"
0
Gold
0
Silver
0