Internet Marketing and Sales Internet advertising on-line marketing Internet sales Online Advertising online media Communication Media Return on Marketing Investment (ROMI) Return over investment (ROI) brand brand image B2B Marketing Communication, Advertising & Marketing Cámara de Turismo de Guatemala

Exporting on the Internet

Via the web, sales of exports in niche markets that are costly and very difficult to reach through traditional media can be successful.

Tuesday, February 17, 2009

The potential of the web as a tool of marketing and sales is not taken advantage of by small businesses. Without incurring excessive costs, small businesses can mark their presence on the Internet and showcase their products in a global manner.

Solange Monteiro in her article in América Economía reports on advice that Diego Friedani, of RGX, gives about how to stir the interest of clients by means of a website.

Source: americaeconomia.com

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Goods

Internet advertising on-line marketing

Key entities

Diego Friedani RGX

Countries

Central America

Insight

Internet Internet sales Marketing and Sales International Commerce

Brands: Advertising in the Age of Confinement

June 2020

With the reduction of advertising budgets, companies must invest in advertising on social networks, which must be complemented by organic traffic derived from content created on digital platforms.

The outbreak of covid-19 transformed the ways in which Central American consumers behave, as quarantines and measures of restriction and social isolation decreed by governments, generated abrupt changes in purchasing habits and product search.

Cars and Online Sales

November 2018

In most Central American countries, vehicles are the main merchandise traded through web platforms.

According to the Guatemalan Exporters Association (Agexport), according to the OLX marketing website in Guatemala, El Salvador, Costa Rica and Panama, vehicles are the most published product category.

The Keys to a Successful Online Business

April 2010

An internet business can be started with relatively low investment, but in order to be successful we need more than just a good idea.

The market is global, distribution costs are minimal, and the only required infrastructure is a computer and an internet connection. These factors – and generally, low entry costs – are very attractive to many entrepreneurs, who dedicate time and resources to create online enterprises.

Advertise Online - Count the Clicks - Optimize

June 2009

Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.

Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.