Expansion Plans and Location Potential

In order to reduce the risks assumed when executing a plan to open new points of sale, it is crucial to rely on geomarketing solutions that provide key data on the commercial environment of each potential location.

Tuesday, February 2, 2021

Using Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main shopping malls in Central America. Below is an overview of the findings of the study.

Highlights of the analysis


Costa Rica:


When analyzing the potential demand for Plaza Freses, located in Curridabat, east of the capital, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 490 thousand people, who together spend more than $313 million monthly. When analyzing the main interests of these people, the analysis specifies that of the total number of consumers, 34% are interested in cosmetics and personal care items, 22% in video games and 38% in alcoholic beverages.

Guatemala:


Plaza The Village, in zone 10 of the capital, captures a potential market of 487 thousand people within a 15-minute drive, who monthly and collectively spend close to $157 million. When evaluating the interests of this segment of the population, the data shows that of the total number of consumers, 24% are interested in cakes and desserts, 38% in women's clothing and 36% in electronic equipment, such as tablets.

 
El Salvador

Plaza Malta
, located in Antiguo Cuscatlan, covers a potential market of 367,000 people within a 15-minute drive, who together spend close to $103 million monthly. When evaluating the interests of this segment of the population, the data shows that of the total number of consumers, 34% are interested in pizza, 32% in beauty salons and 14% in desktop computers.

At CentralAmericaData we develop geomarketing solutions based on interactive isochrone maps that include several layers of information, including consumer data, identifying where people are and what consumer characteristics they have. The solution incorporates, for any Central American country, the variables floating and resident population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential customers and define investment plan strategies based on this information, or to explore home delivery times from any point of sale.

Do you need to assess the business potential of a location? We also do analysis of the suitability of areas, to find the ones with the greatest potential for a certain type of business. Contact Us!









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More on this topic

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Through a Geomarketing tool developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers, in any country.

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Multiplaza Curridabat and its surroundings is a commercial point that in the country monopolizes a captive market of more than 17 thousand people, which can be covered with home deliveries just five minutes away by car.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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The Mega Mall is a sales point in San Pedro Sula, Honduras, which holds a captive market of more than 78 thousand people, which can be covered with home delivery just five minutes away by car.

At CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.

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Lomas de Guijarro, Colonia Florencia and Villas del Real are some of the sectors where the consumers with the highest purchasing power are concentrated in Tegucigalpa.

Through a geomarketing tool, developed by CentralAmericaData and based on interactive maps, it is possible to identify where people are and what characteristics they have as consumers.

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