"Everything for a Dollar"

This form of business has reached supermarket chains who are reserving specific areas where everything costs a dollar.

Wednesday, July 13, 2011

Seeking to position itself among consumers, the Salvadoran chains Súper Selectos and Dollar City have ventured into this format.

Súper Selectos, has incorporated a 'dollar zone' into its outlets. The dollar zone is an area where products ranging from stationery to gardening and cooking tools are at prices not exceeding $3.

According to Ricardo Moran, sales director of Súper Selectos, the Dollar Zone currently exists in 15 stores, spread across the metropolitan area of East and West San Salvador. "We are the only chain selling one, two and three dollar products in the whole country," notes Moran, who adds that "people have appreciated both the range - which amounts to a thousand products, as well as the prices", reported Elsalvador.com.

"Currently, the retail chain Dollar City is another establishment that operates in the country under the same concept. Their premises are located in busy shopping malls and high streets in the metropolitan area."



More on this topic

Walmart Opens New Store in El Salvador

December 2011

With an investment of $4 million, the multinational has opened its first retail store under the 'Maxi Despensa' brand.

Located in San Marcos, the new facility has created approximately 40 jobs, and has 1,200 square feet and a parking area for 76 vehicles.

Walmart also announced that this month it is opening a ‘Despensa Familiar’ in Olocuilta, La Paz. This store will cost one million dollars and will generate 20 jobs.

La Colonia Opens New Supermarket in Honduras

December 2011

With an investment of one million dollars, Supermarkets La Colonia, has opened store number 22 in Honduras.

Located in the Premier de Comayagüela Mall, the 1,500 square meter supermarket has generated 60 direct jobs and over 180 indirect jobs.

Latribuna.hn reported quoted Fernando Caceres, La Colonia’s marketing manager who said, "We are extending our services to all areas of our country, we invite all Honduran families in the area north of Tegucigalpa not to miss the amazing variety of national and international products that only La Colonia offers."

New "La Colonia" Store in Honduras

August 2009

Supermarket chain "La Colonia" inaugurated its new store in Comayagua, Tegucigalpa, after a $1.6 million investment.

The chain's 16th store in the country has a constructed area of 12.000 square meters.

"With this new store we are creating 60 direct jobs and 60 indirect ones", reported Fernando Сáceres, Marketing Manager.

The History of Supermarkets in Central America

September 2008

After 57 years, Super Selectos, owned by the Salvadoran Grupo Calleja, is the only retail chain with local capital left. It has 80 stores and 5,300 employees.

Circa 1951. The city folk would shop at the market. The supermarket concept did not exist. To explore this niche, Agustin Alfaro Moran copied the idea of a store that would sell retail refrigerated products in El Salvador.

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