Events: New Guild in Guatemala

The objective of the group is to improve the quality of services provided by companies dedicated to the organization of events and improve their recognition nationally and internationally.

Thursday, February 28, 2019

With more than 25 companies dedicated to the organization and assembly of events, the new "Gremial de Profesionales en Eventos" was formed, attached to the Chamber of Commerce of Guatemala.

Juan Leal, secretary of the new guild in Guatemala Events, told that "... the growth of the sector has been exponential, but faced with a market "saturated" that causes informality and dumping by people who are engaged in this industry, but are not legally constituted as formal companies."

Leal added that "... the intention is not to separate companies, but that all are aligned in the same processes. It has happened to all of us, that we compete against other people who do not invoice, therefore, the request is for formalization to obtain more benefits as an organized guild."

One of the goals of the guild is to concretize an alliance to carry out the first production certification of events for the MICE Meetings Industry (Meetings, Incentives, Conferences and Exhibitions).

More on this topic

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Fifteen event organizers in Europe may be interested in using the Panamanian convention center between 2019 and 2022.

The Tourism Authority of Panama (ATP) reported that some 15 companies organizing events in Spain, Germany and Russia have shown interest in using, between 2019 and 2022, the facilities of the Amador Convention Center under construction, whose construction will be finished next year.

Guatemala 2014: Wedding Tourism Up 25%

January 2015

In 2014 organizing marriages for foreigners generated revenue of $30 million in the country, 25% more than the $24 million generated during 2013.

The trend of getting married in other countries is growing in developed economies such as the US, where most of the revenues in Guatemala generated from this activity came from.

Event Organizers to Visit Guatemala

October 2014

Between November 1st and the 4th foreign companies in the sector will be meeting with Guatemalan companies to learn about the supply of local products and services for events.

From a statement issued by the Guatemalan Institute of Tourism (INGUAT):

Several international personalities from various fields such as trade publications in weddings, event organizers, designers, chefs, among others, will be coming to Guatemala invited by the Guatemalan Institute of Tourism (INGUAT) and the union for Marketing Weddings and Honeymoons on a first trip for familiarization in this segment.

The Business of Large Scale Concerts

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The mega concert by singer Lady Gaga in Costa Rica has provoked discussion on the profitability of such ventures.

The many different forms of business models that exist for performances of this type by internationally renowned artists in markets such as Costa Rica, demonstrate that the cost benefit analysis of this activity is not easy.

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