Europe: Sweet but Without Artificial Additives

There is an increasing preference on the part of European consumers for confectionery products made from natural raw materials free from artificial ingredients.

Wednesday, February 11, 2015

From a statement issued by the Costa Rica Foreign Trade Promotion Office (PROCOMER):

Europe seeks confectionery free from artificial additives

'Natural' has become a key factor for consumers of the five largest European economies (Germany, France, UK, Italy and Spain) who choose gum flavoured with fruit, candy and other products in this category.

In a recent study conducted in 2014 by Innofact AG (Düsseldorf, Germany), on behalf of the GNT Group (market leader worldwide in food coloring and a trusted partner of the food and beverage industry), 5,000 people between the age of 18 and 65 were interviewed in the five aforementioned European markets. The investigation revealed that 37% of European people specifically look for confectionery free from artificial additives. On the other hand, 58% of these consumers would pay more for confectionery with no artificial additives.



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A statement from the Trade Promotion Office of Costa Rica (PROCOMER):

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