Market Intelligence Report digital map digital maps geomarketing maps market research consumer consumer preferences consumer studies Business and Investment Retail WebMapping Logistic center Logistics Marketing and Sales

Enterprise Solutions: Logistics Applications

Identifying whether in the logistics chain of crates used for beverage transportation there are possible illegitimate uses and detecting the points in the process where theft is more likely to occur, are part of the problems that can be solved through business intelligence methodologies.

Wednesday, March 24, 2021

Nowadays, companies and work teams make decisions and design their business strategies through data analysis and the use of tailor-made Business Intelligence solutions.

CentralAmericaData recently supported a corporation dedicated to the distribution of bottled beverages, which needed to identify and dimension, along its distribution chain, the risk of loss and theft of the plastic crates in which it transports the bottles.

In order to solve this problem, a specific and tailor-made methodology was designed and implemented for the client. The Business Intelligence solution consisted of modeling and understanding the existing economic flows between the distribution company, its customers and third parties involved in the distribution process of bottled beverages.

(Illustrative image representing the mobility of people. Each blue dot corresponds to a device at a specific time and location)

Through the model developed, it was possible to identify the points in the process where there is a greater probability that the crates used to transport the beverages are stolen or used illegally.

(Illustrative image showing how it is possible from satellite photos to determine the size of the cargo vehicles and the capacity of the logistics centers)

Throughout the design and implementation phase of this simulation model, CentralAmericaData's team of data scientists drew on a wide variety of data sources, both primary and alternative, public and private, as well as client company proprietary information. Advanced data mining and machine learning techniques were used in the creation of the methodology.

Do you need Business Intelligence solutions for the logistics sector? Contact Us

Name*

Last Name*

Email:*

Telephone (Country):*

Company:*

Title:*

Size of the Company:*

Industry:*

Yes, I want to receive a call from a salesperson*

Comments:*

this site is protected by reCAPTCHA and Google's privacy policy and terms of service.

Need assistance? Contact us

(506) 4001-6423

Goods

market research logistics services

Countries

Central America

Insight

geomarketing digital map maps digital maps Market Intelligence Report logistics operators logistics Logistic center logistics cost technological solutions Logistics Business Intelligence

How to Identify the Most Profitable Retailers?

April 2021

Analyzing the offerings of a supermarket, department store or convenience store and examining what type of consumers frequent those establishments is key to establishing which chains a company's products should be present in to increase their profitability.

By analyzing large volumes of data, it is possible to combine information on the products that commercial establishments sell with details of the types of consumers that are attracted to the different chains.

Business Intelligence: Data as Maps

March 2021

The large volumes of information that are generated at every moment in the digital environment allow transforming data into maps, tools that serve for the development of Business Intelligence solutions that are used by business leaders in all sectors.

After associating spatial or geographic information with phenomena that decision makers are interested in knowing and analyzing, it is possible to transform the data into digital maps, tools that allow companies to understand the environment of the locations of a commercial establishment, optimize their commercial routes, among other uses.

Geomarketing: Real Success Stories

February 2021

Making decisions based on models that collect sociodemographic information of the area, characterizing the commercial environment of the possible locations of new stores and including data on the tastes and preferences of potential customers, reduces the risks of investments in the opening of new points of service.

The work teams and "data driven" companies, organizations that are based on the efficient use of data as the axis of all their processes, have found in the Commercial Intelligence and Geomarketing solutions, a possibility to reduce the risks in new investments associated with expansion plans and opening of new stores.

Sales Points and Captive Markets

May 2020

Cascadas Mall is a shopping center in the Honduran capital that has, just five minutes away by car, a market of 19 thousand people, of which 32% are interested in food such as pizzas.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any point of sale.