Electronics and IT: Market Trends

In recent weeks, interest in the region's markets for electronic equipment, computers and technological services has clearly picked up, with educational software and computer security services being among the most marked trends.

Wednesday, May 6, 2020

Using a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData's Trade Intelligence Unit, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

In this report we analyze how the interests and preferences of the population of each Central American country in electronic equipment, computers and software have been changing since the first week of March up to date.

When analyzing the Guatemalan market, it can be seen that, of the total products in the Electronics and Computers category, educational software and services for remote access to a virtual private network were the most sought after by consumers. In the case of the latter, the short-term trend is that since mid-January it began to rebound.

In Costa Rica, interactions related to software utilities and computer security were the most popular among consumers. In the case of the Panamanian market, among the main trends were electronic game consoles and electronic accessories.

The Salvadoran market reported that among the trends that have rebounded the most during the weeks of quarantine were network security and programming services, while in Honduras it was reported that it was software utilities.

This tool for monitoring consumer interests in any country in the region allows companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

This weekly tracking is part of the interactive online access report that we develop for our clients: "Information System for the Impact Analysis of Covid-19 on Business".



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During the last few weeks in the digital environment, interest in laptops and notebooks has been increasing in all markets of the region.

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

How has the Dominican Consumer changed?

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In the current context of changing purchasing habits, interest in bicycles, e-learning and gardening items has grown among consumers in the Dominican Republic in recent weeks.

Through a system that monitors in real time changes in consumer interests and preferences in the countries of the region, developed by CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets.

El Salvador: New Consumer Interests

June 2020

In this context of changing consumer habits, interest in computer servers, strategy games and department stores has increased among Salvadorans.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

Food and Beverage: Trends in Central America

May 2020

Interest in food and beverage products has clearly increased in recent weeks in the region's markets, with the trend being more evident in products such as baked goods, soups, liquors, fruits and vegetables, candies and fast food.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long-term demand trends for the different sectors and markets operating in the region.

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