Electronic Devices: Preferences in Costa Rica

9% of Costa Rican consumers are interested in gaming consoles, and almost half of them are between 21 and 30 years old, and have a high level of purchasing power.

Tuesday, June 11, 2019

Electronic devices: Interests and preferences in Costa Rica

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An analysis of consumer interests and preferences in Costa Rica, compiled by CentralAmericaData's Trade Intelligence Unit, provides interesting results on the preferences and favoritism of people who show interest in the different types of electronic equipment available. Click to interact with graphicClick to interact with graphic

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The population with the highest average income in the country shows interest in video cameras, audio equipment and game consoles. When analyzing each segment, it can be seen that 1% of the population shows interest in video cameras, and of this group of consumers, 5 out of 10 are between 21 and 30 years old.

Another 1% of the population is interested in audio equipment, and 45% of these consumers are between 31 and 45 years old.

On the other hand, the analysis details that the population with lower consumption capacity shows interest in telephones, cameras and televisions.

When analyzing the population as a whole, it is observed that 20% show a preference for smart phones, and 37% of that segment is between 21 and 30 years old. Also, 29% of all consumers in the country are interested in televisions, and of this group, 7 out of 10 are between 21 and 45 years old.

In the case of cameras, for example, 12% of Costa Ricans report interest in this type of electronic equipment, and of that portion of the population, 35% are between 21 and 30 years old.

CentralAmericaData provides information on the interests, preferences and characteristics of consumers in Central American countries. Through the combination of sociodemographic variables, mining methods and macrodata analysis, we can identify patterns of consumer behavior in any market.

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