The Wellness Tourism Business

Using the Pura Vida Wellness concept, Costa Rica intends to take advantage of a global market valued at $563 billion, with tourists whose average spending exceeds 130% of global average tourist spending.

Friday, June 9, 2017

The aim of the Costa Rican Institute is to develop this segment, which has great market potential, in order to diversify and consolidate the country's tourism supply. Global wellness tourism grew by 11% between 2013 and 2015, according to data from Global Wellness Tourism Economy.

From a statement issued by the Costa Rican Tourism Institute:

The Costa Rican Tourism Institute (ICT), launched the Country Strategy Pura Vida Wellness, with the objective of positioning Costa Rica as a well-being destination with Tico branding.

Mauricio Ventura, Minister of Tourism explained that the development of this new product is part of a strategy for diversification and consolidation of tourism, with the aim of incorporating the products with the greatest potential such as wellness tourism, which from 2013 to 2015 grew by 10.6%, according to the Global Wellness Tourism Economy.

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