The Alcoholic Beverages Market in Guatemala  

A price war and the entry of new brands, especially beer, have added dynamism to the sector.

Monday, June 17, 2013

"During the period 2011-12 companies launched onto the market products such as Budweiser presented by the company AmBev CentroAmerica, as well as other mixtures made by Cervecería Centro Americana", reported

Sales were also increased by innovative products, such as ready to serve beverages. An example is the launch of the preparations Quetzalteca Rosa de Jamaica and Tamarindo by Industries Licoreras de Guatemala.

Off-trade sales (purchased in one place and consumed elsewhere) represented 74% of the total market, as on-trade drinks (consumed at the site) are very expensive.

More on this topic

Guatemalan Beer in the Salvadoran Market

June 2018

Since last month the beer brand Gallo has been on sale in El Salvador, produced by the Guatemalan company Cervecería Centro Americana. reports that "... Cervecería Centro Americana is forging ahead with its flagship beer, Gallo, in the Salvadoran market. The drink has been in some supermarkets in the country since April."

The Beer Market in Guatemala

November 2014

Despite increased competition caused by the presence of foreign brands, especially in the segment of popular beers, domestic brands have maintained their dominance in the market.

Competition in the beer market is fierce, and more so because of the arrival of the Belgian-Brazilian company InBev, the largest brewer in the world. However, Guatemalans prefer domestic beer, with the Gallo brand being the market leader.

AmBev Brewery Invests $100 Million in Guatemala

October 2013

The capital will be used to increase production capacity, strengthen infrastructure and purchase equipment for cooling and packaging.

The brewery will carry out the investment in partnership with Cabcorp (CBC), according to Jean Jereissati, vice president of AmBev. reports that "this amount is the most these companies have invested since they signed an alliance in 2003, when a production plant was installed in Zacapa".

Cervecería Centro Americana Launches Apple Beer

March 2009

Cervecería Centro Americana of Guatemala launched its Stats apple-flavored beer into the local market.

According to a report in, Luis Gomez, head of Communications for the company, the new beer "will initially be sold in Guatemala, and then in other countries on the Isthmus" and "it is the first beer of this type produced in this region."