Among the records set before the close of the Cup of Excellence 2008 auction: highest selling price, most buyers, most revenues for sales and the longest on-line purchase.
The coffee from the La Ilusión finca, located near the Santa Ana Volcano and owned by Ernesto Menéndez, started it off at 8:30 in the morning, an hour and 23 minutes after the start-up. The 1,000-dollars-per quintal barrier had already been broken. A quintal contains 46 kilograms of product, or just over 100 pounds.
At 11:20, a lot was sold for 1,710 dollars per quintal, breaking the record set in 2006 of 1,704 dollars.

Source: elsalvador.com

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