El Salvador: Protests Over Advertising Tenders

Entrepreneurs in the sector say that several companies have stopped taking part in tenders to provide advertising services to the Ministry of Tourism, and denounced a lack of transparency.

Thursday, January 14, 2016

"Biased and manipulated without transparency" are how private agencies describe the tenders run by the Ministry of Tourism to hire advertising services, according to complaints received by the guild. Sherman Calvo, member of the board of the ASAP and president of Grupo Communications Calvo told Laprensagrafica.com that "... since 2010 they have stopped taking part in state tenders for this reason.

According to Calvo, the centralizing of advertising contracts awarded to OBERMET, SA de CV, which is owned by Karim Bukele, brother of the mayor of San Salvador, Najib Bukele, does not favor competition in the sector and discourages creativity coming from other agencies. The company belonging to the Bukeles has won $22.4 million worth of advertising services awarded over the past five years by the MITUR. "

"... The behavior of MITUR has depressed the advertising sector. The records of the Salvadoran Association of Advertising Agencies recorded that five advertising agencies have closed their operations. "

More on this topic

Panama: Transparency in Tourism Promotion

April 2016

In light of the direct hiring of an international promotion for Panama, the business association is demanding transparency in the process and an award which is well-founded.

From a statement issued by the Chamber of Commerce, Industries and Agriculture of Panama:

It has been almost two years since we recommended that authorities promptly make a strong investment in international promotion campaigns in order to attract visitors, to resolve mismatches in the performance of the tourism sector, due to an excess in the available supply of hotels and restaurants, among other goods and services.

El Salvador Seeks Ad Agency

November 2014

The Tourism Authority is tendering the services from an advertising agency to develop the international communication strategy for 2015.

Government Purchase El Salvador CAFTA-02/2015:


Update to Advertising Code of Ethics in El Salvador

November 2013

The adjustment to the Advertising Standards Code includes changes to the marketing of food and non-alcoholic beverages and those targetting minors.

"All of the documents from responsible sources that give us indications, that tell us of existing trends or what's happening in the world, with the research that is being carried out, are important tools for dealing with the reforms and allowing the Code of Ethics to always be up to date" , said Sherman Calvo , president of the Salvadoran Association of Advertising Agencies (ASAP) and Senior Vice President of National Advertising Council (CNP) to Laprensagrafica.com .

El Salvador Hires Ad Agency

November 2010

The tourism authority bids the services of an advertising agency.

The hiring of services for a professional advertising agency is for design, production and implementation of communication campaigns at an international level in 2011.

The date for submission of bids is scheduled for January 3rd, 2011.

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