El Salvador: New Consumer Interests

In this context of changing consumer habits, interest in computer servers, strategy games and department stores has increased among Salvadorans.

Thursday, June 25, 2020

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets that operate in the region.

The interest in computer servers is one of the ones that has rebounded most in recent weeks, according to the interactive report that since May 10 the interactions associated with the subject are on the rise in the Salvadoran market, a trend that continued until early June.

The volume of interactions on the Internet shows that interest in strategy games is another topic that has gained ground among consumers in El Salvador. This behavior began to be evidenced since March 22nd.

In this change in purchasing habits and the way consumers behave, department stores are one of the issues that has gained ground among the interests of the people of the country. The rise in the trend began to be evident in mid-April and at the beginning of June the positive variations were still maintained.

This tool for monitoring the interests of consumers in any country in the region allows companies to project trends in demand and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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