El Salvador Launches Tourism Campaign

The $1 million campaign will promote the country in the U.S. and Central America.

Thursday, March 3, 2011

It will take place in the months of March, April and May and aims at attracting tourists for Easter holidays, said Tourism Minister Napoleon Duarte.

According to Duarte, the objective is to attract between 5.000 and 7.000 more tourists than in 2010. Last year, El Salvador received 60.106 visitors which left $ 19.43 million in foreign exchange, reported Laprensagrafica.com.

The campaign also seeks to encourage domestic tourism.

More on this topic

El Salvador to Tender Tourism Promotion

February 2017

The Ministry of Tourism has announced plans to publish this month a tender to develop an international tourism promotion campaign, worth $2 million.

The tourism minister, Jose Napoleon Duarte, said that the contract for the international advertising campaign will be for $1.9 million and the request for proposals will be published before the end of February, on the state procurement website.

$2.5 Million in International Promotion of El Salvador

July 2011

The country's tourism officials have announced a campaign entitled "El Salvador, what you have in your heart", in which it will invest half of the annual advertising budget.

The campaign will start with television ads for the U.S. market, and then spread through Europe and Central America, consuming 50% of the Ministry of Tourism’s annual advertising budget .

El Salvador Invests $4 Million in Tourism Developments

April 2011

These include the creation of new touristic routes, such as the one known as “Monseñor Romero” or “El Boquerón”.

José Napoleón Duarte, Tourism Minister, added they plan to strengthen the circuit known as “Sol y Playa” (Beach and Sun), at La Libertad Port and El Tunco Beach.

El Salvador Analyzes Improvements to Tourism Incentives

August 2010

The proposal presented by the Ministry of Tourism would reduce the minimum investment necessary to qualify for the incentives.

Napolén Duarte, Minister for Tourism, indicated that the intention is to halve the amount required, which currently stands at $50,000.

In an article in Laprensagrafica.com he is quoted saying, "we are working on presenting a reform to the president to update the law with the aim of allowing smaller investments and giving more opportunity to small and medium sized businesses".

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