El Salvador: How to Reach Consumers?

The Galerias Shopping Center in Escalon and its surroundings is a commercial point that in San Salvador has a large market of more than 318 thousand people, which can be covered with home delivery just 15 minutes away by car.

Tuesday, May 5, 2020

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps, through which you can identify where people are and what characteristics they have as consumers. The map incorporates, for any Central American country, the variables population, income and average monthly expenses. With this information, it is possible to identify potential clients and define promotional strategies accordingly, or also explore home delivery times from any sales point.

The interactive map of El Salvador details that taking as a reference the Galerias Shopping Center, on Paseo General de Escalon, only 5 minutes away by car, there is a target market of nearly 26 thousand people who together spend more than $7.2 million per month.


The information system states that of the total number of people, 54% are women. When reviewing the data of this group of consumers by age range, it can be seen that approximately 36% are between 25 and 49 years old.



From the Plaza Merliot shopping center, located in Santa Tecla, another interesting potential market can be covered. For example, if you want to evaluate this distribution point, detail the interactive map that in just 5 minutes by car, you can reach more than 8 thousand people who together spend more than $2.4 million per month. 

CentralAmericaData's maps include such interesting data as the location of consumers according to their income level, their characteristics and purchasing power. It also allows the dimensioning of the market potential of home delivery in a determined zone, delivery times and other data, for any city in the region.

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