In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

See "E-Commerce is Gaining Ground in the Region"

Due to the failure of the application of Domino's Pizza, whose digital platform erroneously notified that the product had already been delivered, the company's social networks began to register complaints from some customers. Concriterio.gt reviews that the company admitted the failure and explained that "... Nobody was prepared for this crisis, we are learning from the difficulties and strengthening our processes."

The transition to e-commerce has been complicated for some businesses, but most have had to migrate to these new sales methods in the face of changing business realities.

Luis Manuel Hernández, CEO of Pixel Ecom, a Panamanian company dedicated to implement online payments, told Martesfinanciero.com that companies that already sell electronically "... It is like they have a shovel in the time of the gold fever. The e-commerce game: 'It's not about having the perfect page, but about adapting to the demands of the market."

The article adds that "... It is not enough to appear on the Internet. The effort of a retail business to move forward in the middle of the Covid-19 requires guaranteeing sales, and therefore payment. The equation is simple: without income you risk extinction."

You may be interested in: "High Purchasing Power Consumer and Their Preferences"

According to the interactive system that monitors real-time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, interest in e-commerce services in the region's markets reported a clear upturn during the year, with Guatemala, El Salvador and Panama recording the largest increases in interactions associated with the topic.

See article from Concriterio.gt "Food delivery in Covid-19 times: With luck your order will arrive" and from Martesfinanciero.com "E-commerce is on the move but payment gateways are urgent" (both in Spanish).

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