Educational Services: Opportunities in Peru

Because private universities in the South American country have internationalization programs for their educational services, there are opportunities to attract foreign students in specific areas.

Tuesday, September 17, 2019

The study "Oportunidades de exportación de servicios educativos a Perú", elaborated by Procomer Costa Rica, explains that the areas with greater opportunity for the educational offer of the Costa Rican market are those in which the country is internationally recognized as sustainability as a transversal area to any area of study (architecture, fashion), agribusiness, tourism and peace.

You may be interested in "Reading: Preferences in Costa Rica

The document specifies that ".... Participating in the offer of areas already developed in internationalization requires the search for a distinguishing factor (e.g. international business, communications, audiovisual).

It is important to consider the image of "profit" that because of a local historical background, have private universities and sometimes associated with questionable quality. Even so, they found the concept of international universities such as U. Paz, U. Earth, ICAP to be new and interesting.

To begin with the capture of these opportunities we suggest: 1. the beginning of visits to schools (full career) and universities (study trips / masters), within the framework of their international weeks (internationalization at home); 2. planned visits to promote the country in B2C fairs; 3. the opening of a recruiting office, design a digital marketing strategy and finally, consider the mobility of teachers, which is relevant, given the influential role of teachers in the decision of students when choosing an educational destination.


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