Economics of Corporate Reputation

Corporate reputation is the perception that stakeholders have of how a company meets their respective expectations.

Wednesday, July 18, 2012

At its core, reputation is an emotional impulse that emerges as feelings of admiration, respect, trust and a good impression of the company. It is not to be confused with corporate responsibility, as it sometimes is.

Fernando Prado Abuín, in his article in Martesfinanciero.com states that "corporate reputation and corporate social responsibility are different, but complementary, things. Understand correctly what they are, how they relate to and feed into each other, to what extent they depend on each other and how the way corporate communication builds a bridge between the two concepts is not just a purely academic matter. It is also and above all, a basic requirement for understanding the full complexity of the change of paradigm in business management that we call "Economy of Reputation ".

As with people, "The paradox of a reputation is that perceptions of it may not correspond, for better or for worse, with the reality of the company."



More on this topic

Corporate Social Responsibility in Nicaragua

August 2011

The aim is to promote best practices in companies.

In order to increase awareness about the importance of corporate social responsibility, this week sees the launch of a series of events under the slogan "Profitability and responsibility, the road to excellence."

Over twenty stalls manned by companies that have committed to the issue will share their experiences with visitors to the event which is to be held at the Crowne Plaza Convention Center in Managua.

Little Corporate Social Responsibility in Panama

August 2009

The perception of Panamanian customers regarding Corporate Social Responsibility activities is low, despite important investments by companies.

A study called "Corporate Responsibility Monitor 2009" measured consumer perceptions on CSR activities in Central America.

In Panama, when individuals where asked to name the companies with better social responsibility performance, 49.1% said they didn't know or didn't answer.

Corporate Social Responsibility In Depth

July 2009

Ligia Olvera, strategic consultant, makes an extensive analysis of the subject from a Costa Rican perspective, with conclusions that are useful for all Central America.

In her analysis in the "Strategic Reflections" Blog in Elfinancierocr.com, Ligia concludes that: "Businesses commitment can not be just expressed as a PR slogan.

SICA Rewards ILC of El Salvador for Clean Production

March 2009

Industrias La Constancia, ICL, was awarded first place in the central america in clean processes.

The Central American Commission for Environment and Development (CCAD), the environmental body of the Central American Integration System (SICA), rewarded the company for its clean production processes in brewing.

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