Economic Reopening: What is the Consumer's Behavior?

Almost three months before the gradual reopening of the Guatemalan economy, it is estimated that eight out of every ten consumers already visit supermarkets, while one out of every four people living in the capital have left for other departments in the country.

Monday, October 19, 2020

With the publication of Ministerial Agreement 187-2020, the Health Alert System for the covid-19 epidemic was made official and the authorities gradually eliminated restrictions on mobility and productive activities.

Although fear of contagion remains among consumers, in recent weeks people's attitudes have been changing.

According to a study by the firm ProDatos, which analyzes the attitudes of Guatemalans towards the coronavirus, in the last two weeks 84% of people have visited a supermarket and 46% a formal restaurant.

CentralAmericaData had already anticipated some of these changes. In the context of the gradual reopening of commercial activities, during September in Central American countries a rise in the number of people moving to locations identified as supermarkets or pharmacies was reported.

According to the data collected, fast food restaurants are the establishments with the highest levels of consumer confidence, with two out of every ten people saying that they do not feel unsafe when visiting them.

Although consumer confidence is slowly recovering, there are several activities that still generate doubts. Of the total number of people interviewed, 96% said they do not feel confident about going to a concert or a stadium, and 94% would not feel safe at a movie theater.

When asked about the possibility of attending a wedding, 94% said that they do not feel confident about such an event. 91% said they would feel unsafe if they took a trip out of the country.

Iris Cazali, from the Association of Infectious Diseases of Guatemala, told that "... one of the reasons why the fear persists is because in July, when the pandemic was at its peak, many people met someone within their social circle who died because of the virus."

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