E-commerce of Medicines

A digital platform called Welbi was announced in Guatemala to be used by pharmacies to commercialize products.

Thursday, November 8, 2018

The new digital platform is developed by Guatemalan businessmen and according to its creators the main objective is to optimize resources, both in terms of expenditure and time in the sale of medicines.

Manuel Alejandro González, general manager of Welbi, explained to Dca.gob.gt that "... This new modality offers a high business expectation in the Guatemalan market with growth potential in the regional market. Small and large pharmacies can join this distribution channel, and thus increase their profitability."

You may be interested in "Pharmaceutical Products: Imports Increase 4%"

Gonzalez added that "... the Welbi app will contribute to simplify the way in which interested parties acquire their medicines, thus developing a new way of selling for pharmacies."

Regarding imports of pharmaceutical products in the region, a report by CentralAmericaData details that from January to June 2018 the main buyer of pharmaceutical products in Central America was Costa Rica, with $383 million, followed by Guatemala, with $299 million, Panama, with $277 million, Honduras, with $239 million, Nicaragua, with $209 million and El Salvador, with $179 million.

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