E-commerce and the Future of Packaging

Given the rise of online commerce to the detriment of traditional channels, the contact point between customers and brands is packaging, which must meet the demands of consumers, who are increasingly responsible for the environment.

Friday, January 17, 2020

Studies carried out by companies that provide courier services, detail that in a context of booming e-commerce, 90% of companies believe that in the coming years packaging will be more important, in the area of sustainability and in reducing carbon emissions.

You may be interested in "What are the characteristics of the consumer in Central America?"

Companies are aware that the main challenge is to keep the costs of the packaging used for product delivery reasonable, as using environmentally friendly materials may not be feasible.

The manufacture of this type of packaging does not seem to be the problem for the companies, since, for example, a study elaborated by the Foreign Trade Promoter (Procomer), details that 55% of the companies of the plastic manufacturing sector of Costa Rica have indicated to have capacity to replace their traditional production of plastics by friendly options, nevertheless, they indicated like limitations the lack of financial capacity of the clients to pay for bioplastics and that the functionality is not always the same one of the traditional ones.

See "Bioplastic: An Option with no Market?"

The tightening of legal frameworks in countries such as Guatemala, El Salvador, Costa Rica and Panama, where the disposable use of plastic or stereos has been banned, is another factor that forces companies to innovate.

Also see "Plastic: Innovate or Die"

Elfinancierocr.com reviews that "... In all industries the demand for solid, recyclable and simple packaging is increasing, in order to generate an experience for the customer."

The article adds that "... As e-commerce replaces traditional retailing, home packaging is an essential contact point between customers and brands."

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More on this topic

Retail: Prices vs Location

January 2020

In the retail business, the closeness and proximity of sales channels is becoming increasingly important for consumers, and may even be more decisive than product prices.

Consumer behavior has been changing in recent years, with increasing access to the Internet and the growth of tools and applications that allow not only searching for information, but also making online purchases.

Bioplastic: An Option with no Market?

January 2020

Companies in the disposable plastic manufacturing sector have the capacity to replace all their production with environmentally friendly options, but the main obstacle is the limited capacity that customers must pay the surcharge for bioplastics.

In Costa Rica, some 31 companies indicated that they have the capacity to replace all their production with user-friendly options, the main limitations being the low capacity of customers to pay the surcharge for bioplastics and the restrictions on the functionality of the alternatives.

More Online Sales in Guatemala

March 2018

The trade union of electronic commerce reports that the number of companies in the country that sell via the internet has grown mainly in the last two years, to reach 750.

Representatives from the union reported that between 2016 and 2017, the number of companies in the country that use the internet to sell products grew by 200%.

Trends in Packaging Industry in 2017

January 2017

The structure of the packaging, the role of "online" packaging, the trend of smart packaging and packaging experience, are some of the factors that will drive the industry this year.

From a report by PROCOMER:

Five trends will drive the market of packaging and bottling, announced the Mintel in its report "Global Packaging Trends 2017". The points, which the firm inidcates must be taken into consideration by manufacturers, consumers, retailers and industrialists in order to achieve better results and be at the forefront are:

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