E-commerce: Potential Demand for Computers

In Central America, more than 5.2 million people are looking to buy a computer online, and of this group of consumers, approximately 14% explore options for acquiring desktop computers.

Thursday, August 27, 2020

CentralAmericaData's interactive information system monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the current commercial environment in which companies of all industries must operate.

Currently in the Costa Rican market, of the total number of consumers who are looking to buy a computer online, 47% are looking for laptops and notebooks.

The study points out that in the Guatemalan market, more than 200 thousand people are looking to buy a tablet and in Panama, more than 137 thousand consumers are trying to buy a desktop computer.

In El Salvador, of the total number of consumers who are looking to buy computers online, 44% are trying to buy a laptop, while in Honduras that proportion rises to 42%, and in Nicaragua to 50%.

CentralAmericaData has a complete information system for analyzing the interests of consumers in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows monthly tracking of preferences and purchase intention of Central Americans by product or category, resulting in a very high value input to make business decisions in the new commercial reality.

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Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

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Of the total number of people in Panama who are looking to buy products and services online, 35% are trying to buy some type of electronic equipment, 30% are exploring options to purchase a vehicle and 26% are looking to hire some financial service.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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