E-commerce: More Competition in El Salvador

Click Box, a company that replicates the business model of Amazon and AliExpress, entered the Salvadoran market a few months ago and so far sells products from some 50 local businesses.

Monday, June 29, 2020

In this scenario of changing consumer habits, which emerged from the spread of covid-19, online commerce has reported a considerable rise. A report by CentraAmericaData states that interest in e-commerce services in El Salvador has been growing since January 2020, and that this trend has continued.

See "E-Commerce Gains Ground in the Region"

Rene Menendez, founder and CEO of the platform, told Elmundo.sv that "... Click Box was born with the idea of creating a virtual space where different businesses could sell, becoming another channel of distribution and effective sales. With the quarantine, we became the solution for many."

You may be interested in "E-Commerce: What do Consumers Want to Buy?"

The article adds that "... During the quarantine, one of the items that grew the most was personal care, and one of the most sought-after products was hair cutting machines, as well as alcohol gels and masks, while now - in the first phase of reactivation - there are beauty items, consumer technology (such as hearing aids and mice) and toys."

Directors of the company, which entered the Salvadoran market in 2019, said that they already ship orders throughout the country using their own fleet, accepting cash and card payments, in addition to business facilities.

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In the new context of accelerated growth of e-commerce, most consumers claim to have had problems buying online, with delivery time failures and lack of service for their area being the most frequent complaints.

From June 8-12, a survey was conducted in Guatemala to measure people's perception of e-commerce, which has gained ground since Central American countries decided to decree severe household quarantines because of the covid-19 outbreak.

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In December 2018, Costa Rican SMEs reported a 25% increase over the previous month in online sales.

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