E-Marketing: Effective and Low Cost

In this new breed of marketing to the “4Ps” (product, placement, price, promotion) the following been added: flow, functionality, feedback and loyalty (“4Fs” in Spanish).

Thursday, July 15, 2010

The Internet, new information management tools and methodologies, combined with globalization, are redefining the way products are marketed.

Cristina Vílchez, writing for Americaeconomia.com, comments that, “new tools are available for companies to use to reach customers. One of these is e-marketing, also referred to as digital or online marketing, which is based around the idea of direct, personal and interactive communications that produce a reaction from the receiver”.

The new cornerstones of e-marketing are: flow (multi-directional information), functionality (usability of features), feedback (100% measurable) and building customer loyalty (honesty of communication).

More on this topic

Real Estate Sales and Online Advertising

November 2019

Fostering innovation when selling or buying real estate is a need that real estate brokers in general have identified among their clients, which they seek to satisfy through digital sales platforms.

According to the vendors' experience, the advantage of digital platforms is that they have the ability to store large volumes of information in an orderly and detailed way, which can also be consulted by potential customers immediately.

5 Things to Experiment With When Optimizing Your Buyer’s Journey

August 2018

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.

Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.

Twitter not useful for Businesses

February 2014

"Users of the microblogging network do not represent real-world consumers ."

Although the network has now reached 230 million users, experts are warning that they are not a fair sample of the population to which companies want to target their advertising messages.

"Twitter is a place for people addicted to their digital devices, who are terribly worried about missing out on the latest tweet by Edward Snowden and are faithful believers that the world is interested in reading all of their publications.

What You Need to Know About Digital Marketing

February 2011

FREE! five books that allow you to answer your questions about digital media marketing.

1. Let's talk about SEO.
A compilation of tips from experts in Search Engine Optimization (SEO), addressing social media issues, web analytics, SEO, user experience, e-mailing, SEM, affiliation, video display and marketing.