E-Learning, Trends and Consumer Interests

So far this year, interest in distance education services in Central American markets has clearly increased, with Guatemala, Costa Rica, Panama and Honduras being the countries that have registered the greatest increases in interactions associated with the topic.

Monday, September 7, 2020

Through a system monitoring changes in consumer interests and preferences in Central American countries in real time, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

The information system points out that in the Guatemalan market the interactions associated with the topic of distance education have reported a sustained increase since the beginning of March 2020. Positive variations were maintained until the end of August.

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The case of Panama is similar to that of Guatemala, since the end of February, interest in distance education services rebounded. Among Costa Rican consumers there was also an increase in the volume of interactions in the digital environment, which began to be evident on January 12.

Since May 24, Honduran consumers have increased their interest in remote education, a behavior that continued at the end of August. In the Salvadoran market, starting on April 12, the number of Internet interactions associated with the topic registered a slight downward trend.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

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