E-Commerce is Gaining Ground in the Region

So far this year, interest in e-commerce services in Central American markets has clearly picked up, with Guatemala, El Salvador and Panama recording the largest increases in e-commerce interactions.

Thursday, May 7, 2020

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Area of Commercial Intelligence of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.

When analyzing the Guatemalan market, the interactive information system details that the long-term trend, the issue of e-commerce services, has reported a sustained increase since the beginning of 2019. However, as of March 15, the short-term trend in consumer interactions shows an upturn, which is maintained until today.

The case of El Salvador is similar to that of Guatemala, since February 2019, the interest in e-commerce services reflected in the long-term trend, registers a sustained rise, and in the case of the short-term trend, this rebounded from mid-January 2020.

In Panama the long term trend shows that consumers lost interest during the last year, but since January growth levels have recovered. The short term trend points out that from mid-March, is when the interactions associated with the issue rebounded.

The figures detail that so far in 2020 in Honduras has aroused interest in e-commerce services. In the cases of Costa Rica and Nicaragua, the short-term trends in both markets do not show a significant behavior.

This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the several sectors and categories of products and services. This information system allows for weekly tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.

This weekly tracking is part of the interactive online access report that we develop for our clients: "Information System for the Impact Analysis of Covid-19 on Business."



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Central America: E-Commerce Still Gaining Ground

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In the new normal, interest in e-commerce in the region's markets continues to rise, with Guatemala, Costa Rica and Panama being the countries that recorded the greatest increases in interactions associated with the topic.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

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The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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Given a scenario of social distancing and changing shopping habits, consumers in Panama have decreased their visits to supermarkets and interest in e-commerce services has grown.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with detailed information essential to understand the new commercial environment that has emerged in an accelerated manner.

Trends: What Types of Vehicles are Gaining Market Share?

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So far this year in the Central American markets, the interest in vehicles for cargo transport reported a clear upturn, with Guatemala, El Salvador and Panama being the countries that registered the greatest increases in interactions associated with the topic.

Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project short and long term demand trends for different products, sectors and markets operating in the region.

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