E-Commerce: The New Customs Challenge

As a result of the exponential growth of e-commerce at the global level, the region's customs authorities will face multiple challenges in the coming years in order to carry out their functions properly.

Wednesday, February 5, 2020

The current context, with consumers changing their preferences and increasingly valuing ease, convenience and time savings in their purchases, has forced companies to strengthen their online marketing channels, which in turn makes it necessary for Customs to optimize their processes.

You may be interested in "What are the Characteristics of the Consumer in Central America?"

Ricardo Treviño Chapa, assistant general secretary of the World Customs Organization (WCO), during his visit to Guatemala told Prensalibre.com that "... Customs must be modernized and adapted to the current times demanded by world trade."

Treviño explained that "... The introduction of new technologies, electronic commerce will have an exponential growth, but not only in terms of electronic commerce of physical goods, but intangible and that part will bring new challenges for the customs authorities."

According to the expert, "the world was not prepared for the rise of e-commerce."

Guatemala plans to speed up customs procedures, and in late January it was announced that the public and private sectors signed an agreement to implement the National Plan for the Reduction of Time for Definitive Imports, which contains specific measures to reduce costs in customs.

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More on this topic

E-commerce and Mass Consumption

March 2019

It is predicted that "great growth opportunities for retailers and consumer brands, if they know how to exploit the information to meet the needs of current buyers.

From Procomer's article "Trends in e-commerce of mass consumption":

According to the report "E-Commerce in mass consumption", prepared by the consulting firm IRI, "the mass consumer market is ready for an online disruption", as new alliances are formed, and new distribution opportunities emerge. Antonio Khalaf, commercial director of IRI, says he is looking for " great growth opportunities for retailers and consumer brands, if they know how to exploit information to meet the needs of current buyers, who are younger, who expect an online experience, a good price, product choice and availability."

New Online Commerce Guild

June 2018

With the aim of strengthening the legal framework for electronic commerce and facilitating the management of certifications, the Electronic Commerce Association was created in Guatemala.

The new chamber will be able to affiliate all types of companies, and its main purposes are strengthening entrepreneurship, specialized training through certifications, and the promotion of rules and legal regulations for the sector. 

Customs Costs in International Trade

November 2013

The World Trade Organization aims to reduce by half the costs added to products as they pass through customs offices.

An article in Elfinancierocr.com reports that "... all WTO members recognize that progress can be made in cutting costs associated with inefficiencies in order to make trade more efficient."

Internet Shopping Increases in Guatemala

October 2013

So far in 2013, internet sales amounted to $80 million, 23% more than in 2012.

This was explained by Jorge Gomez, Guatemalan representative in the Latin American Business Courier Confederation. During 2012 Guatemala's eCommerce activities reported revenue of $65 million.

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