E-Commerce On The Rise In Guatemala

In 2009, Guatemalans bought $8 million online, a 10% increase when compared to 2008.

Tuesday, February 2, 2010

The most sought after items were technological devices, e-books, magazines, books, CDs, DVDs and clothing.

Jorge Gómez, CEO of Trans Express told Prensalibre.com: “A couple of years ago, consumers used to make one or two online purchases each year. They now buy 10 to 15 times more”.



More on this topic

What Kind of Companies Leverage E-commerce?

May 2021

Companies that offer their customers mobile and digital payment options, and also have cybersecurity mechanisms for fraud prevention, are the ones that will be able to take advantage of their position in this context of e-commerce boom.

The pandemic has considerably changed consumer habits, because of the quarantine decreed in the countries of the region, people prefer to spend more time at home, a phenomenon that forced companies to offer their customers online shopping options.

New Normal: Beyond Digitalization

August 2020

The abrupt change in consumer habits forced companies to digitalize their operations and sales, but the challenges do not stop there, as companies will have to implement effective logistics systems to reach their customers.

In the current scenario emerging in an accelerated way due to the spread of covid-19, it is estimated that the digitalization plans that companies were planning to execute in a period of 1 to 3 years, are now being implemented in a few weeks.

Effective E-Commerce to Keep It Going

May 2020

Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.

In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

Internet Shopping Increases in El Salvador

August 2009

The most sought for articles are technology items, among them computers, mobile phones and music players.

Jonathan Beltrán, customer service manager at Aerocasillas, remarked that purchases have increased 200% in the past three months.

Randall Chaverri, marketing manager at TransExpress, said in an Elsalvador.com article that "we currently have 35.000 customers in El Salvador who confidently make many internet transactions".

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