E-Commerce: New Regional Platform

Starting in September, Hugo App will offer companies in the region an online store service, which will include a website, logistics, electronic invoicing and inventory management.

Monday, August 17, 2020

The new tool of the application of Salvadoran origin will be called Hugo Business, platform that will begin to operate from September 1st in Guatemala, and in the case of El Salvador, Honduras, Nicaragua and Dominican Republic, will begin in October.

You may be interested in "Online Sales: What are Consumers Looking for?"

Elmundo.sv reviews that "... For a company to be a partner of Hugo Business, it must first register on the platform and set up its store with the products it wants to sell. Each item must contain a description, price, images, and quantity in inventory. Then, the entrepreneur can market on social networks with payment links or receive purchase orders from the website."

See "What are the consumers who spend the most?"

Pedro Rosales, director of Hugo Business, explained that "... 'We made this tool to be so convenient and easy to use that all businesses will have more time and more control of their business'. Hugo will handle the shipping logistics through the network of Hugo’s or delivery partners, but the company will have control over sales, customers and deliveries."

The companies will have access to payment links, website, logistics, electronic invoicing and inventory management, Hugo App executives reported.

CentralAmericaData reports that at the end of the first half of 2020, of the total number of consumers in Central America looking for products and services to buy online, 20% try to acquire electronic devices such as cell phones, video game consoles or cameras, 17% household and garden items, and 10% vehicles.

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