E-Commerce: New Regional Platform

Starting in September, Hugo App will offer companies in the region an online store service, which will include a website, logistics, electronic invoicing and inventory management.

Monday, August 17, 2020

The new tool of the application of Salvadoran origin will be called Hugo Business, platform that will begin to operate from September 1st in Guatemala, and in the case of El Salvador, Honduras, Nicaragua and Dominican Republic, will begin in October.

You may be interested in "Online Sales: What are Consumers Looking for?"

Elmundo.sv reviews that "... For a company to be a partner of Hugo Business, it must first register on the platform and set up its store with the products it wants to sell. Each item must contain a description, price, images, and quantity in inventory. Then, the entrepreneur can market on social networks with payment links or receive purchase orders from the website."

See "What are the consumers who spend the most?"

Pedro Rosales, director of Hugo Business, explained that "... 'We made this tool to be so convenient and easy to use that all businesses will have more time and more control of their business'. Hugo will handle the shipping logistics through the network of Hugo’s or delivery partners, but the company will have control over sales, customers and deliveries."

The companies will have access to payment links, website, logistics, electronic invoicing and inventory management, Hugo App executives reported.

CentralAmericaData reports that at the end of the first half of 2020, of the total number of consumers in Central America looking for products and services to buy online, 20% try to acquire electronic devices such as cell phones, video game consoles or cameras, 17% household and garden items, and 10% vehicles.

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More on this topic

E-Commerce: What do Consumers Want to Buy?

June 2020

Among the people who look for products and services available online in Central America, 20% try to buy electronic devices such as cell phones, video game consoles or cameras, 17% home and garden items, and 10% vehicles.

The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets in the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

E-commerce and Customer Satisfaction

June 2020

In the new context of accelerated growth of e-commerce, most consumers claim to have had problems buying online, with delivery time failures and lack of service for their area being the most frequent complaints.

From June 8-12, a survey was conducted in Guatemala to measure people's perception of e-commerce, which has gained ground since Central American countries decided to decree severe household quarantines because of the covid-19 outbreak.

E-commerce, Logistics and Happy Customers

May 2020

Identifying and correcting failures in the logistics process of product delivery, while maintaining the satisfaction levels of their customers, who demand facilities to buy online, is the main challenge facing companies in the new commercial "normality".

The outbreak of covid-19 in Central America and the severe home quarantines decreed by the governments, caused the market to undergo deep changes and to be deeply and rapidly transformed, to the point of establishing a new commercial reality.

Effective E-Commerce to Keep It Going

May 2020

Restrictions on the movement of people test the ability of companies to survive, since in the new business reality it is not enough to have a website to market products, as customers demand effective sales and delivery systems.

In early April, when Guatemala was just beginning its quarantine due to the covid-19 outbreak and the government began banning the movement of people after 4 p.m., some customers reported that the online sales systems of the country's large fast food restaurant chains collapsed in the face of increased demand.

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