In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks.
Thursday, April 29, 2021
E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments.
In the case of the Costa Rican market, there is already concrete information that shows that online sales have gained ground in recent years. Data from Correos de Costa Rica specifies that between 2018 and 2020 the proportion of customers who indicated that their preferred purchase channel is digital grew from 41% to 75%.
There is data on the profile of consumers who prefer to shop online. Jorge Solano, CEO of Correos de Costa Rica, explained to Elfinancierocr.com that "... the demographic profile of buyers: mostly women and young people. In addition, they buy in different markets: domestic, international or both."
Regarding the geographic location of potential customers, Correos figures show that electronic purchases are made in all provinces of the country; however, 41% of consumers are concentrated in San Jose.
"... 70% of consumers buy online to save time and avoid crowds, 48% of consumers review items on Google before buying them, 47% of consumers made their last purchase on Instagram and 31% of purchases are made at night", are some of the insights highlighted by the publication.
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The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture.
25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.
The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged quickly.
Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.
Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments.
Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.
In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.
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