The commercial potential of mobile devices continues to grow in emerging markets, where 93% of people check their phone in the first hour after waking up.
Wednesday, June 15, 2016
A global report by Deloitte highlights the growing business potential of mobile devices such as tablets and mobile phones, both in developed and emerging markets.
Five key elements highlighted in the report "Global mobile consumer trends: First Edition" .
Mobility comes in all shapes and sizes—Almost 80 percent of global consumers have smartphones, nearly 10 percent own wearables, more than 50 percent have tablets, and seven percent own all three.
Consumers can’t get enough mobile screen time—93 percent of the consumers in emerging markets and 78 percent in developed markets look at their phone within an hour or less of waking up.
Text and instant message are consumer favorites—Globally consumers check text messages and instant messages (IM) first thing in the morning.
mPayment usage is picking up speed—47 percent of emerging market consumers reported using their phones to make in-store payments compared to 20 percent of consumers in developed markets.
Network versus Wi-Fi, a regional preference—In developed markets, 4G speeds are consistently higher than Wi-Fi speeds. Users in China consider 4G speed to be faster while commuting and in malls, whereas in Mexico users feel otherwise.
Companies that offer their customers mobile and digital payment options, and also have cybersecurity mechanisms for fraud prevention, are the ones that will be able to take advantage of their position in this context of e-commerce boom.
The pandemic has considerably changed consumer habits, because of the quarantine decreed in the countries of the region, people prefer to spend more time at home, a phenomenon that forced companies to offer their customers online shopping options.
Starting in September, Hugo App will offer companies in the region an online store service, which will include a website, logistics, electronic invoicing and inventory management.
The new tool of the application of Salvadoran origin will be called Hugo Business, platform that will begin to operate from September 1st in Guatemala, and in the case of El Salvador, Honduras, Nicaragua and Dominican Republic, will begin in October.
Devices connected to the internet will revolutionize consumption not only in terms of the way things are bought but also in the interaction between consumers and retailers.
From an article by the Costa Rican Foreign Trade Promotion Office (PROCOMER):
Mobile devices continue to change buying habits and defining the profile of the online shopper was the topic of discussion at Mobile Commerce Congress, the first conference dedicated exclusively to mobile commerce as a new sales tool for retailers, conducted in Spain.
IFC made a $ 3 million investment and an additional $ 2 million for YellowPepper company in Panama.
The investment will support expansion of mobile banking and access to financial services in Latin America. This is the first capital of the International Finance Corporation (IFC, in English), in a mobile banking firm in Latin America and brings the total investment in YellowPepper to over U.S $ 15 million.
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Government Procurement Opportunities in the region
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