Does Your Web Investment Give Returns?

Measuring results is essential in order to check whether your online communication strategy is successful and profitable.

Monday, August 15, 2011

Accurately defining goals for internet investments and then measuring and analyzing the results of the traffic that company’s web sites record is vital in ensuring the success of that investment.

Gustavo Arias Retana's article in Elfinancierocr.com explains that "within the planning that a company must do to get the most out of its web space, it is essential to define the methods used to measure results. Today, that situation is easier because there are many low cost, or no cost, tools which allow you to have control over traffic on web sites and create profiles of social networking followers."

"Checking the numbers is the basics, but the important thing is to learn to interpret what the public are saying to the company, because people who use social networks and the Internet are very varied. Therefore, it is essential to segment who are most important for the company and what they consume from your sites. Learning to analyze the data is much more important than getting it", said computer engineer, Sebastián Arce.



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More on this topic

The Effectiveness of Online Marketing for B2B

January 2011

Business to business advertisers which objectively measure the return on their investment in online marketing, believe it is more effective than traditional marketing.

According to a report from AMR International, among B2B advertisers who measure the return on their advertising investment, 64% say the Internet is the media which has given them better performance (ROI).

Print and Online Advertising: Trends Crossing

November 2010

A Microsoft Advertising White Paper looks at changes in audience behavior regarding print and online media.

Advertisers must ensure the balance between print and online advertising reflects the changing role of public consumption habits, particularly the growing importance of online advertising in various stages of the purchase funnel.

Measuring ROI of Online Marketing

July 2009

A great concern for marketing chiefs is how to measure the return on investment of online advertising, especially brand impact.

When reviewing result data of online advertising, one must separate its two basic components:

• Was the target market successfully and effectively reached?

Advertise Online - Count the Clicks - Optimize

June 2009

Advertising on the web is not only cheaper, it is also much more effective because its impact will be known quickly and it can be changed to optimize it.

Do not spend too much time thinking about “THE big idea” for a campaign. Put different banners on the web in different shapes and sizes, in different mediums, with different ideas and concepts.

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