Do economists need brains?A new school of economists is controversially turning to neuroscience to improve the dismal science.Thursday, August 7, 2008 For all the undoubted wit of their neuroscience-inspired concept album, “Heavy Mental”—songs include “Mind-Body Problem” and “All in a Nut”—The Amygdaloids are unlikely to loom large in the annals of rock and roll. Yet when the history of economics is finally written, Joseph LeDoux, the New York band’s singer-guitarist, may deserve at least a footnote. In 1996 Mr LeDoux, who by day is a professor of neuroscience at New York University, published a book, “The Emotional Brain: The Mysterious Underpinnings of Emotional Life”, that helped to inspire what is today one of the liveliest and most controversial areas of economic research: neuroeconomics. Source: The Economist ¿Busca soluciones de inteligencia comercial para su empresa?Which Brands Don't Succeed in the Female Market?May 2019 When brands don't know how to approach women, this segment of the population removes products from their value equation because they can't establish a rational, less emotional relationship. The New Salvadoran Economic TeamMay 2009 Federico Colorado, president of the National Association of Private Enterprise, welcomed the appointments announced by the president-elect. Nicaragua: Economist recommends State intervention in the economySeptember 2008 The State will have to intervene rationally in the economy in order to strengthen the internal market and adopt new social protection measures. Do economists need brains?August 2008 A new school of economists is controversially turning to neuroscience to improve the dismal science.
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