Do You Want Your Press Release to be Read?

Far too many emails arrive in people's inboxes, therefore if you dont want your business communication to be deleted, it has to be properly structured.

Friday, November 6, 2015


It is very difficult for an email address to not be captured by those unscrupulous people who are dedicated to marketing, and more and more time is wasted because of the tens or hundreds of unwanted communications that are sent (spam). Filters used for this purpose are not always effective and that means entrepreneurs and other decision makers have to choose quickly what to read and what not to read out of the masses of emails that get sent to them every day.

If you want your communication not only to arrive at its destination but to actually be read we suggest the following tips, always keeping in mind the concept that time is money:

Identify yourself clearly
Nobody responds to someone they don't know. If an email is sent by "Communications Corporation", that's the name that should appear as the sender, not "John Doe", the staff member who is performing the task. The address of the sender's mail server should correspond to a company or institution, and not a "" or "".

Be discreet
Do not disclose to all recipients everyone else's email addresses. Use the "Bcc" field, or any of the several methods for creating target groups. Email addresses are personal or corporate assets that nobody likes to be used by others without their express permission.

Clearly describe the topic in the Subject line
Nobody reads topics that are not of direct interest to them. Do not put "press release" in the subject line, rather describe clearly in the title the subject of communication, including the topics to be addressed (tags).

Go straight to the point
Nobody is interested in the fact that "By order of John Doe we are sending this press release,", they only want to read the statement itself.

Do not try to cheat so that your mail gets read
There are now only a few naive people who believe that depositing $100 in a bank account in Cuculandia will earn them $10,000.

Do not use images unless strictly necessary
Images are used by hackers as a vehicle for malicious code (viruses), therefore many email systems do not load them automatically.

Be respectful to your reader
Do not send emails to people who did not request them. Unrequested emails are annoying, and the annoyance causes antipathy to the company or person who sends it, which is not good if you want to do business.

Do not pay for e-mails sent, only for emails read !!
And please do us a favor and do yourself a favor: forward this email to your sales managers and marketing personnel, and the person or company that handles public relations.

¿Busca soluciones de inteligencia comercial para su empresa?

More on this topic

5 Things to Experiment With When Optimizing Your Buyer’s Journey

August 2018

Reality check: converting customers doesn’t just happen by accident. These days, B2B marketers need to proactively engineer the buyer’s journey.

Your ability to convert strangers into qualified leads often hinges on your ability to “light up” where you want people to go next as you nurture them from Point A to Point B.

Email is a Problem ...

July 2013

Being an essential tool, dealing with e-mails takes up valuable time for entrepreneurs and executives, therefore it is essential to optimize its use.

Otto Stecher, Director of Business Outsourcing Services at Deloitte, writes:

We spent a lot of time on issues that the end of the day do not add value. When asked in a small survey what things took time away from more important matters, most people said e-mail.

A Little Less Conversation

February 2010

Have you ever invited employees to a meeting just so they wouldn't feel left out? If so, you may be an overcommunicator.

When was the last time you scheduled a meeting and invited eight people instead of the three people who really needed to be there simply because you didn't want anyone to feel left out?

The Business Network of a 40 million People Market

June 2009

CentralAmericaData.COM, the leading Central American website on business, economics and finance, launches the Central American Business Network.

Simple and easy. Cost free. Just by registering, you will have access to superior tools to communicate with those who, like you, are defining the Central American economic region.