Department Stores: Potential Market in Central America

The Almacenes Siman store located in Plaza Gran Vía, in Ciudad Merliot, is a sales point that, at a distance of 15 minutes walking, captures a potential market of over 15 thousand consumers, and 87% of them are interested in footwear.

Wednesday, July 22, 2020

Using the Geomarketing solutions that we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main department stores in Central America. Below is an excerpt of the study's findings.

Highlights of the analysis for Central American countries

Guatemala:


When analyzing the potential demand for Cemaco de Cardales de Cayala, it can be seen that at a distance of 15 minutes by car, there is a target market of close to 91 thousand people, who together spend more than $29 million per month. When the main interests of these people are analyzed, the study points out that of the total number of consumers, 23% are interested in some type of furniture.



Costa Rica:

15 minutes away by car from Aliss de Escazu, there is a potential market of 229 thousand people, who together spend about $146 million monthly. When evaluating the interests of this segment of the population, the data show that of the total number of consumers, 64% show interest in clothing.

El Salvador:
The Siman store in Plaza Gran Vía, in Ciudad Merliot, has a potential market of 470,000 people, who spend about $132 million monthly and are located 15 minutes away by car. When analyzing the interests of this group of the population, the data show that of the total number of consumers, 69% are interested in televisions.

In CentralAmericaData we developed a geomarketing tool based on interactive isochronous maps and consumer data, through which it is possible to identify where people are and what consumer characteristics they have. The map incorporates, for any Central American country, the variables population, income, average monthly expenditure and consumer interests. With this information it is possible to identify potential clients and define promotional strategies accordingly, or also to explore home delivery times from any sales point. 



More on this topic

Supermarkets: How to Measure the Location Potential?

April 2021

Finding out how many people live in the surroundings of the establishment, their income levels, their ages and their tastes and interests, is fundamental information to measure the potential of a supermarket's location.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Business Intelligence team analyzed the environment of some of the main supermarket locations operating in Central American countries. Below is an excerpt of the study's findings.

Convenience Stores: Where is the Best Location?

October 2020

One of the sales points of the AM PM convenience store chain in Costa Rica, is located in the surroundings of Parque La Sabana, it has a potential market of 254 thousand consumers 15 minutes away by car, and 24% of them are interested in fast food.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of convenience stores operating in Central American countries. Below is an extract of the findings of the study.

What is the Best Location for a Drugstore?

August 2020

The Fischel Nunciatura drugstore, located near La Sabana Park in San Jose, Costa Rica, is a sales point that is a 15-minute walk away and has a potential market of over 23,000 consumers, 11% of whom are interested in health care issues.

Using the Geomarketing solutions we have developed for our clients, CentralAmericaData's Trade Intelligence team analyzed the environment of some of the main locations of the drugstores in Central America. Below is an extract of the study's findings.

Shopping Centers: New Normal, New Strategies

July 2020

How many people live around a shopping center, how old they are, what is their consumption level and what products or services they are looking for, are some of the questions that can be answered with the new geomarketing tools.

Measuring the potential demand of micro markets, based on the evaluation of the environment of a shopping center and its comparison with other similar sales points, has become essential to design adequate commercial strategies.

 close (x)

Receive more news about Business and Investment

Suscribe FOR FREE to CentralAmericaDATA EXPRESS.
The most important news of Central America, every day.

Type in your e-mail address:

* Al suscribirse, estará aceptando los terminos y condiciones


Professional ink refill franchise for sale

Ink and toner refills with latest generation machinery exclusively for the franchisee in Central America, investment opportunity with fast return.
Ink and toner refills with latest generation machinery...

Stock Indexes

(Apr 6)
Dow Jones
-5.60%
S&P 500
-5.10%
Nasdaq
-5.64%

Commodities

(Apr 21)
Brent Crude Oil
65.58
Coffee "C"
133.5
Gold
1,791
Silver
26.455