Deodorants: Brands the Consumer Thinks About

Revlon, Nivea and Speed Stick are some of the brands with the greatest presence in the searches and conversations of high-powered consumers on the Internet and social networks.

Friday, November 13, 2020

An analysis of the interests and preferences of consumers in Central America, prepared by the Trade Intelligence Unit of CentralAmericaData, gives interesting results about the preferences and tastes of people for deodorants and other personal care items.

Below is an extract of the analysis:


One out of every three people that at a regional level and in the digital environment have expressed interest in deodorants belong to the high socioeconomic level, a group of consumers that to a great extent is located in a demographic range between 19 and 35 years old.



(Cloud of words extracted from the report, with details of the presence of some of the brands at a regional level)

When analyzing brands associated with interest in deodorants, Costa Rican consumers classified as high socioeconomic level, quite often relate the terms Nivea, Adidas and Revlon with this type of personal care items. In the case of the Salvadoran market, Clinique, Dove and Avon, are some of the words that people with high purchasing power associate with the subject.

In the digital environment of Guatemala, Speed Stick and Avon, are some of the words that consumers who are classified as medium-high socioeconomic level, more associate with the market of deodorants, while in Honduras, Axe and Revlon, are two of the terms that people most relate in their searches and conversations about these types of articles.

According to the interactive report, in Panama, some of the brands that have a greater visibility among consumers are Adidas, Clinique and Speed Stick, while in the Nicaraguan market, Revlon and Avon, are among the brands that monopolize the digital interactions of consumers in general.

When analyzing the brand "Dove", the report points out that two out of every three people in Central America who perform searches associated with this product are women, and of this group of consumers, about 30% are high socioeconomic level.

This summary is only part of a more in-depth analysis that can be developed at the level of each country, type and brand of deodorants, comparing with competitors and segmenting the results by areas, socio-demographic characteristics, purchasing power of individuals, relationship with other terms associated with the product, among other details.

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