Daily, Bilingual Information with a Regional Focus

Central America needed a source of daily information that was focused exclusively on the region, selected by the highest criteria, and published in a timely and professional manner.

Wednesday, February 11, 2009

The effects of the digital revolution, which have shaped the Internet as the movement’s spearhead, have intensified to the point of radically modifying people’s behavior. Whether we like it or not, to avoid remaining isolated from the world and up-to-date knowledge, we must expose ourselves to the overwhelming torrent of information that arrives to us through the Internet. Web pages, blogs, portals, forums, virtual communities, and e-mails are doors that inevitably cross our paths several times a day, which is without counting alarms, text messages, and all the types of data that can reach us from our mobile phone systems. The phenomenon intensifies for those who have business or government responsibilities and increasingly narrower timeframes to make decisions, that is, as the available quantity of indispensable information to do it is increasing. And to provide us that information, the Internet is irreplaceable.

The problem is that upon entering through the doors of Internet access, we become literally submerged in a sea of resources where it is very easy to drown in the information. The case is that nowadays anyone can publish on the Internet their ideas, news, thoughts, and anything else - practically without cost. In this sense, the Web is the most important tool of democratization that humanity has known. But this results in the millions of millions of articles, news, analysis, data, and images that are published daily on the Web, thereby, making it very difficult to separate the wheat from the straw; the relevant from the insignificant; and the truth from the lies.

It is true that tools exist like Google or Yahoo search engines that permit us to try to find in the ocean all the seemingly worldly information. But the results that are provided are no longer sufficiently specific, especially when a minimum certainty of validity is necessary or when you want to demarcate the geographical boundaries of your search to a specific region.

On the other hand, Central America is a lot more than an assembly of geographically adjacent countries. Central America is a region with its own identity that is considered by natives and foreigners alike as a commercial and economic unit that, in demographic terms, is the third most important block in Latin America, after Brazil and Mexico.

Because of this, it is indispensable to have a source that provides daily information focused exclusively on Central America. A source that selects information based on professional criteria and that is published on-time and in a format according to the highest international standards, which facilitates fast and easy use by those who must make informed economic and business decisions from within and from outside of the Central American isthmus.

The web portal www.SummaNews.com (previously CentralAmericaData.COM, starting 25/7/2009 again CentralAmericaData.COM)*, which is dedicated to provide bilingual and daily information on the businesses, economics, and finances of Central America, was formed through an alliance between SummaMediaGroup and CentralAmericaData.com. This alliance brings together the best of the Central American editorial tradition, as expressed monthly in the Summa Magazine, a leader in regional information, technology, and concepts with world class management of information and digital communication provided by CentralAmericaData.com, a business with more than 20 years of experience in information technology.

* This alliance between SummaMediaGroup and CentralAmericaData.COM expired on July 25th, 2009

Having as a vision a focus on Central America, SummaNews.com (previously CentralAmericaData.COM, starting 25/7/2009 again CentralAmericaData.COM)* puts at the disposal of its users the most relevant information about the region by means of a daily selection of news articles, analysis, and opinion as well as of business opportunities in Central America, including financial, macro-economic, and prices indicators - all prepared by a team of professionals to assist users in making business and economic decisions. It includes practical tools and the facilitation of managerial decisions and processes, contributing to strategic planning for businesses.

By serving a very well defined market segment, SummaNews.com (previously CentralAmericaData.COM, starting 25/7/2009 again CentralAmericaData.COM)* is also the ideal platform for advertising directed to the people that are leaders in the region. They are businessmen and women and executives of large national, regional, or multi-national companies - all with interests in Central America and, naturally, with high levels of purchasing power and decision-making capabilities.

* This alliance between SummaMediaGroup and CentralAmericaData.COM expired on July 25th, 2009

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Central American Artificial Intelligence

March 2010

In just a year and a half, and in the midst of an economic crisis, Central America’s information outsider, CentralAmericaData.COM, has become an unprecedented editorial success.

From February 16th to March 18th, CentralAmericaData.COM, the region’s bilingual business website, was visited by 194.000 people, who read more than half a million pages, satisfying their needs for business, economics and finance information on Central America. These numbers are endorsed by the objectivity of Google and Quantcast, a renowned online media measurement agency.

CentralAmericaData.COM Recovers Name and Brand

August 2009

Central America’s top business, economics and finance web portal recovers its name and original brand, and is named CentralAmericaData.COM again.

This is because of the agreement with Summa Media Group ceased, under which this company marketed the site’s advertising portfolio. From now on, CentralAmericaData.COM will commercialize its own product portfolio once again.

More benefits for Central American Business Network companies

July 2009

Free banners in CentralAmericaData.COM, and more services for companies in the network.

To celebrate recovering its identity and commercial management of the portal, CentralAmericaData.COM launches an expanded product and services portfolio, together with a free banners promotion for companies in the Network. (see details)

The Business Network of a 40 million People Market

June 2009

CentralAmericaData.COM, the leading Central American website on business, economics and finance, launches the Central American Business Network.

Simple and easy. Cost free. Just by registering, you will have access to superior tools to communicate with those who, like you, are defining the Central American economic region.

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