Crisis Arrives at Advertising Agencies

The first impulse when facing the crisis is to cut those costs not directly related to production and sales; advertising is one of them.

Tuesday, March 3, 2009

Advertising agencies are strengthening their strategies to stay close to their customers and to convince them how important it is to continue communicating with the market. They insist that reducing the advertising budget will alienate customers with the consequent reduction in sales, thus entering into a vicious cycle with even worse results.

Kattia Bermúdez Mora said in an article in, "This situation is compelling agencies to walk the extra mile to be closer to their clients, reassuring them and offering them more specialized, direct and effective services. They are also trying to convince them that those brands that continue communicating with the market in times of crisis will be in a better position, above those that are away from their consumers, once they get through the adversity. "

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