Credits: Potential Market in the Region

In the countries of the region, more than 8 million people are looking for credit on the Internet. Of this group of consumers, approximately 9% explore options for taking out a student loan.

Monday, July 20, 2020

The interactive information system developed by CentralAmericaData monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Currently, in the Costa Rican market, of the total number of consumers who are looking to take out a loan over the Internet, 16% are trying to get a credit card.

The study points out that in the Panamanian market, more than 100,000 people are looking for a mortgage loan and in Guatemala, more than 500,000 consumers are trying to acquire a personal loan.

The interactive report details that in Honduras of the total number of consumers who are seeking a loan through the Internet, 4% seek access to credit to buy a vehicle, while in El Salvador that proportion rises to 2%, and in Nicaragua, about 3%.

CentralAmericaData has a complete information system for analyzing consumer interests in any country in the region, which enables companies to project demand trends and anticipate changes in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.



More on this topic

More People Seek Credit Cards

September 2020

In the last few months, interest in credit cards has been increasing in the digital environment, a rise that is mainly explained by the behavior of consumers in Panama, Honduras, El Salvador and Costa Rica.

Through a system monitoring changes in consumer interests and preferences in Central American countries in real time, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.

Consumer: What are they Looking to Buy Online?

August 2020

Of the total number of people in Panama who are looking to buy products and services online, 35% are trying to buy some type of electronic equipment, 30% are exploring options to purchase a vehicle and 26% are looking to hire some financial service.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

Furniture: Potential Demand in Central America

July 2020

In the region's countries, nearly 6 million people are looking online to buy some type of home furniture, and of this group of consumers, approximately 13% explore options for purchasing beds or bed frames.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated way.

Financial Services: Business Potential in Central America

June 2020

At a regional level, nearly 16 million people are looking to purchase financial services online. Of this group of consumers, approximately 11% are exploring options for acquiring a credit card.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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