Courses and Training: What is the Market Demanding?

In Central America, more than 8 million people are looking to purchase a training service online, and 5% of these consumers explore options to subscribe to cosmetology courses.

Monday, August 3, 2020

The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

According to the interactive report, of the total number of Guatemalan consumers who are looking to buy a course online, 16% are trying to enroll in a business course.

In Costa Rica, of the total number of people seeking training over the Internet, 7% are exploring art and design courses. In El Salvador, this proportion also rises to about 9%, and in Honduras to 4%.

The data updated at the end of the first half of 2020, specify that in the Panamanian market more than 15 thousand people seek to acquire courses in the technological areas, while in Nicaragua, the figure exceeds 16 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.

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Online Sales: What Guatemalans are Looking for

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Of the total number of people in Guatemala who are looking to purchase products and services online, 27% are looking to buy electronic equipment, 14% are looking to hire an educational service and 13% are interested in purchasing a vehicle.

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E-learning Gains Ground in the Region

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So far this year, interest in distance education services in the Central American markets has clearly increased, with Guatemala, Costa Rica and Panama recording the largest increases in interactions on the subject.

Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by the Trade Intelligence Unit of CentralAmericaData, it is possible to project trends in demand in the short and long term, for different products, sectors and markets operating in the region.

Potential Market for Educational Services

July 2020

In Central America, more than 17 million people are looking to purchase educational services online, and 9% of these consumers are exploring options to purchase language courses.

The interactive information system developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

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