The interactive information system, developed by CentralAmericaData, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged in an accelerated manner.

According to the interactive report, of the total number of Guatemalan consumers who are looking to buy a course online, 16% are trying to enroll in a business course.

In Costa Rica, of the total number of people seeking training over the Internet, 7% are exploring art and design courses. In El Salvador, this proportion also rises to about 9%, and in Honduras to 4%.

The data updated at the end of the first half of 2020, specify that in the Panamanian market more than 15 thousand people seek to acquire courses in the technological areas, while in Nicaragua, the figure exceeds 16 thousand consumers.

CentralAmericaData has a complete information system for the analysis of consumer interests in any country in the region, which allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows a weekly tracking of the preferences and purchase intention of Central Americans by product or category, resulting in an extremely valuable input to make business decisions in the new commercial reality.

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