Countries with the Most Profitable Coffee

Every year Switzerland sells about 50 thousand tons for which it receives $1.98 billion, earning a return on its coffee exports which is 5 times higher than in Germany.

Monday, October 6, 2014

An article on Msn.com reports on a not well known phenomenon practiced in Central America: the value of generating and accumulating knowledge and practicing innovation is much higher than owning and exploiting natural resources.

One example is the case of coffee in Switzerland, where it was "... the value of knowledge and innovation which positioned Switzerland", not "... the ability to buy cheap and sell expensive. It was the ability to transform a product. They created the capsule market and converted 5 grams of a ground grain into a complete universe, which involves design, marketing, industrial development, high technology and coffee, and as if that were not enough, also, George Clooney. "

"... The 570% return on 1 ton of "Swiss" coffee with respect to the "German" coffee is the result of the efficiency of a process based on development of knowledge. This is not even about coffee. In fact, experts who studied the phenomenon of why so much is paid for a product that is not the best, in culinary terms, concluded that those who choose the famous capsule do so, mainly because of the convenience of the technology which allows them to have an espresso in just seconds without any fuss. "



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More on this topic

Coffee: Which Markets Are Willing to Pay More?

June 2019

By analyzing the behavior of the global market, it is established that Holland, Switzerland and Germany are willing to pay a higher price for a distinctive cup of coffee.

Between the Committee of Distinguished Coffees of the guild of exporters of Guatemala and the European Union, they carried out the study called "Trends and Opportunities of exportation of coffee with added value", in which the price of coffee in 77 cities of the world was compared.

More BPO Investment in Costa Rica

June 2017

Merck Sharp and Dohme are setting up a regional financial services center in Heredia in order to support the company's operations in Latin America.

From a statement released by the Cinde:

San Jose, June 28th 2017. MSD will establish a Regional Center for Financial Services in Costa Rica to support the company's operations in Latin America.

Success in Business Incubation in Panama

November 2013

Nine of the most prominent success stories of innovation and entrepreneurship registered in the country in recent years have been showcased.

In 2012, BodyGuard Box, won first place in the sixth edition of the National Award for Business Innovation." This is a company that sells software which allows people to avoid accidents in areas where loads are handled and was developed by a Panamanian university student," reports Capital.com.pa.

Global Competitiveness Report 2013 - 2014

September 2013

The stagnation of competitiveness in Latin America demonstrates a need for structural reforms and investments which increase productivity.

• The Global Competitiveness Report 2013-14 indicates that competitiveness is stagnating in Latin America and reforms and investments to ensure future economic growth are long overdue.

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