Costa Rica's Inexhaustible Tourism Potential

The world market 's hunger for the diversity on offer in Costa Rica augurs a demand that must be matched by greater investment in road infrastructure.

Tuesday, May 23, 2017

Although local prices are above those paid by tourists in neighboring countries, Costa Rica continues to grow in terms of visitor reception, which in 2016 was about 3 million people. "The Costa Rican Tourism Institute (ICT) confirmed that the country recorded the arrival of 2.9 million foreign visitors in 2016, which is a record number of international arrivals at the national level.

Greater international air connectivity is facilitating growth of visitation, especially from Europe.

Surveys in countries with more potential as origin of travelers, indicate that about 5 million people would like to visit Costa Rica, and that only 5% of them have done so. "It is this margin, between those who have visited us and those who say they have a lot of interest in coming here, where we see an opportunity to keep growing," said Luis Madrigal, coordinator of marketing planning at the Institute.

According to Pablo Heriberto Abarca, former president of the National Chamber of Tourism (Canatur), "... the ceiling on the attraction and reception of travelers is not drawing near. As an example, he says that to date the annual occupancy of hotels around 60%, so there is still room for maneuver."

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