The ICT (Costa Rica Institute of Tourism) says that next year it will have more resources to invest in tourism advertising. This is estimate to be at some $20 million.
"We have turn more to our closest neighbors as well as to South America which has a great potential for getting visitors. This will happen whenever a tourism product with appealing prices is offered," pointed out Patricia Duar, executive director of the Costa Rican Association of Tourism Professionals.

Source: La República

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Costa Rica Wants to Attract European Tourists

May 2013

On 13 May, Costa Rican businessmen will meet at a business forum in which they will study strategies to position Costa Rica as a destination for the European market.

From a press release by the National Chamber of Tourism of Costa Rica (CANATUR):

The European region represents one of the main markets for attracting tourists to Costa Rica, which, according to figures from the Costa Rican Tourism Institute (ICT), received 284,996 visitors from Europe, which means about 12% of total reported income in 2012.

Central America Looks For Tourists in Europe

March 2013

Without neglecting the country that has always provided the bulk of its visitors, Central American countries are now focusing their marketing efforts on the old continent.

"Central America has landed in the International Tourism Exchange (ITB), world leader of the sector, as a thriving market and is pointing towards Europe as its future target, even though at the moment the country sending the most tourists is America", noted an article in Prensa.com.

Costa Rica Launches Tourism Campaign

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The country will be promoted as a tourist destination in 19 international fairs over the next six months.

The first of 19 shows in which the country will take part is the "Top Resa" in Paris this week.

The rest will be in Europe (7), United States (9) and two in South America.

Ministers meet in bid to project Central America as a single tourist destination

July 2008

Central American tourism ministers are meeting today and tomorrow in Honduras as they seek ways to promote the region as a destination.

The meeting will study approaches to cruise-ship lines, charter airlines and travel wholesalers to promote Central America as a single destination. The ministers also aim to seek technical assistance from Europe with a view to improving the industry's management.