Costa Rica Behind in Tourism Promotion

Businessmen are complaining that investments in international promotion amount to less than a third of what Panama spends, resulting in the country losing competitiveness as a destination in the region.

Tuesday, November 25, 2014

The 2015 budget for investment in official tourism promotion is $18 million, which industry representatives say is not enough if you expect tourism flows to keep up a good pace.

Tourism Minister, Wilhelm von Breymann, told that "... Among the priority measures is to maintain the strength of the sector, in the area of ​​investment promotion. " However, Gustavo Araya, president of the Costa Rican Chamber of Hotels, stated "... The country must not only raise its investments in promotion, but also has to make them more wisely, investing in strong markets such as North America, Europe and South America and do it gradually in emerging markets such as China and Russia. "

Pablo Heriberto Abarca, President of the National Chamber of Tourism, added "... We can not carry on investing less than $20 million in promotion. The country is not investing enough in an industry that has been shown to have everything needed to stimulate the economy."

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