Costa Rica: The Transport Vehicle Market

Representatives of the sector have reported an increase in sales primarily in light load transport vehicles.

Monday, July 11, 2011

Cesar Brenes Quiros provides an analysis in on the automotive market in consultation with the principal distributors of vehicles.

Purdy Motor, distributor of the Hino brand, reported a 46% increase in sales in 2010 compared to 2009. While the 285 trucks sold in 2010 are far from the record figure of 450 units in 2008, they still point to a revival of this segment of vehicles.

"Ariel Aizenman, corporate marketing manager for Veins – seller of the Mitsubishi Fuso and JMC brands, said this sector is expected to grow by 27% annually over the next 24 months.

Likewise, Datsun Agency have announced their return to this segment in the third quarter of 2011, from which it had retired some years ago, .

The greatest dynamism in the sale of these vehicles is, according to the agencies, in light load vehicles. "

More on this topic

Costa Rica: Truck Imports Soar

November 2016

In the first ten months of the year distribution agencies report having sold 2,115 units.

The companies who are member of the Association of Importers of Vehicles and Equipment (Aivema) reported increases of between 4.6% and 10% in imports of trucks in recent years, in a market with a high level of competition. 

30% Increase in New Car Sales in Nicaragua

July 2011

Although the numbers do not match those of 2007, a record year, in 2011 Nicaraguans are set to spend $112 million on new vehicles.

In 2009, unit sales fell by 50%, in the context of the global economic crisis. Recovery starting in 2010 recovery has now been confirmed in 2011 being spurred on by the growth of the Nicaraguan economy.

Guatemalan Hino Trucks Now in Cuba

August 2010

Guatemalan company Sika Motor, which assembles and distributes Hino brand trucks, will now export to Cuba.

The company has exported 24 units to Cuba in the first seven months of the year.

"Cuba is a market with excellent opportunities for the sector and we hope that the market will open further," Danilo Siekavizza, president pf Sika Motor group, told

Purdy Codaca Motor to Sell Hino Trucks in Mexico

May 2009

The Costa Rican-Guatemalan owned company will seek to position Hino brand trucks in various states of northern Mexico.

The company, Codaca Group, with 36 years of experience assembling and distributing Hino trucks in Guatemala, formed a partnership with Purdy Motor. reported the statements of Danilo Siekavizza, president of the Sika Group and owner of Codaca "We already hired personnel for the first showroom in Chihuahua."

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