Costa Rica Publishes Regulations On Country Brand

It is estimated that there are more than 50 companies waiting for the definition of the steps necessary to legitimately use the trade mark 'Essential Costa Rica'.

Friday, November 22, 2013

With the publication of the regulation in the Official Gazette," the Institute of Technical Standards of Costa Rica (Inteco) will be able to apply the exam for evaluators to visit companies interested in becoming certified with the brand," noted an article in

The country brand is " ... a strategic tool for competitiveness, through which things can be identified with the country, its reputation can be managed, promotion synergized and a differentiated position built up with external and internal audiences which favors the development of export sectors, investment, tourism and culture," as defined by the regulation.

Currently some 50 small, medium and large companies in various productive sectors are interested in becoming certified with the country brand image.

More on this topic

Certification For Use of Costa Rica's Country Brand Image

September 2013

The Administrative Committee of the brand "Essential Costa Rica" will authorize its use according to the recommendations of trained analysts at the Institute of Technical Standards.

The Institute of Technical Standards of Costa Rica (Inteco) will be the body which will train staff who will be able to use the national brand of Costa Rica.

"esencial COSTA RICA" New Country Image

September 2013

The new brand image for the country will promote tourism, boost exports and attract investment.

From a press release by the Ministry of Foreign Trade (Comex):

esencial COSTA RICA henceforth will be a national brand that Costa Rica will use officially to present its international image to the world.

A Brand Image for Costa Rican Pineapples

July 2013

The Costa Rican pineapple sector wants to consolidate the presence it has gained in major international markets.

It is negotiating with the Foreign Trade Promotion Office the terms needed to create a brand for the country in the next few months, which they hope will help maintain the explosive volume that has been exported.

Costa Rica Wants a "Country Brand"

March 2009

The Costa Rican Tourism Institute (ICT) is investing $1 Million to create a "country brand" to be launched in November 2009.

The idea is to create a brand that represents all sectors of the country. For those that already have a brand such as the tourism sector, the banana industry and others, the "country brand" will be a complement.