Costa Rica: More Competition in Beverages Market

With an investment of $25 million, the company Bemix is venturing into the areas of packaging and distribution of drinks, mainly in the segment of teas, soft drinks, juices and bottled water.

Monday, May 4, 2015

The new plant belonging to the company Bebidas Mixtas de Centroamérica (Bemix), member of Grupo Mix, will begin operations on May 14 with six brands which have already been registered. The complex has the capacity to "... fill into plastic, glass and tin, in different sizes and presentations," in addition to blowing plastic and labeling.

Marco Vasquez commercial director of Grupo Mix, told Nacion.com that "... They will try to 'steal' customers from traditional companies in this sector, such as Coca-Cola Femsa, Florida Bebidas, Dos Pinos and Arjecen del Sur (Big-Cola). " "... At the same time, the will venture into the market to try to attract new consumers with innovative presentations in all categories. One of its strengths will making private labels for some companies. They currently do so for bottled water for an own label brand of Walmart."

"... The division Bemix will be competing in a non-alcoholic beverage market in the country, which moves $1,715 million a year. Last year, the total consumption of beverages in Costa Rica reached 609 million liters, an increase of 9% compared to the 558.5 million of 2009, with a projected growth of 11.5% -up to 678 5 million liters - by 2019. "

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More on this topic

Changes in Non-dairy Drinks Market

September 2016

Dos Pinos, the largest producer and distributor of milk in Costa Rica has acquired a nondairy beverage production plant, which until now has been in the hands of Bebidas Mixtas de Centroamérica.

With the purchase of this plant the Costa Rican Cooperativa de Leche Dos Pinos is seeking to venture into the regional market of drinks such as fruit juices, soft drinks, teas and bottled water.

Costa Rica: Light vs. Sugary Soft Drinks

May 2015

Sugary soda sales continue to exceed those of low sugar content, but in the last five years the consumption of the latter group has grown more than the first.

By volume and value sales of sugary carbonated drinks continue to dominate the Costa Rican market, both at the retail and wholesale level. In 2014, 191.3 million liters were distributed, generating $574.3 million in revenue.

Growing Consumption of Ice Tea and Juices in Costa Rica

July 2014

In 2013 the sale of ice tea generated revenue of $78.5 million, 10.4% more than in the previous year, while sales of juices rose by 9.9% in the same period.

In 2013, 36.2 million gallons of iced tea were sold, 6.1% more than in 2012, according to data from the firm Euromonitor.

Drinks Market in Costa Rica

October 2012

With an investment of $5 million in a new plant, the manufacturer and bottler of Big Cola soft drinks, plans to increase its market share.

Ajecen del Sur, founded on Peruvian capital, has managed to get its main brand Big Cola, third in the ranks of sales of soft drinks in the Costa Rican market, behind the traditional Coca-Cola and Pepsi.

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